What makes a genuinely effective SEO website?
This is a question to which the answer has changed radically over recent years. Not too long ago, an effective SEO website was characterized as a website engineered from the ground up with search engines in mind. Creating an SEO website basically meant focusing vast amounts of time, effort and money appealing to search engines, with the site’s actual visitors taking something of a back seat.
These days however, the whole thing has been turned on its head. Right now, the only way of creating a truly effective SEO website is to focus near-exclusively on the end-user, though in a manner that also delivers exactly what the major search engines are looking for.
Refined Search Criteria
But why exactly has such a significant shift taken place?
The answer – Google and Co. are focusing more heavily than ever before on user experience.
Search engines exist for the sole purpose and guiding web traffic to the very best sites, in accordance with search terms. Previously, a high-ranking SEO website need not have in any way satisfied the needs of the customer, in order to appear prominently in the rankings. Just as long as it had been created to satisfy Google, chances are it would receive plenty of exposure.
As of right now, the classic SEO website of years gone by is largely dead and buried. The reason being that what the major search engines considered to be an effective SEO website these days he’s a website that delivers exactly what the customer is looking for. From rich site content to relevance to accuracy to performance and so on, these are the kinds of measures which constitute a valuable SEO website in the eyes of Google today.
The only problem being that while focusing on delivering the total user experience, you still need to produce an SEO website that appears in accordance with the most relevant search terms and phrases.
A Careful Balancing Act
Here at The SEO, we know that creating an SEO website by modern standards means pulling off an extremely careful balancing act. You not only need your website to appeal comprehensively to your target audience, but also to the major search engines. Which is why we approach SEO website development site-wide and form multiple angles.
Keyword-optimized content of outstanding quality lies at the heart of every successful SEO website – as does streamlining performance and navigation. Off-site factors like link-building can also play a key role in producing a powerful SEO website, with the ability to delight the end-user and Google at the same time.
What creating an SEO website must never mean is resorting to spam tactics or implementing black-hat SEO. Once effective, these kinds of strategies will only ever lead to harsh punishments in the modern web landscape. We’re committed only to 100% organic and white-hat optimization, resulting in risk-free SEO website development of superior quality.
For more information on any of the services we provide or to arrange a free trial, get in touch with our dedicated customer service team today.