SEO for Local Businesses
Increasingly, major search engines like Google are showing growing preference to businesses that focus on local promotion and SEO. Our comprehensive local SEO services are ideally suited to businesses of all sizes, looking to capitalize on the valuable traffic right there on their doorsteps.
The Value of Local
High-quality local SEO services have the potential to be of unique value to your business for two reasons.
First of all, when you focus on a confined locality, you immediately and significantly limit how much competition you face. Target the world and the world competes with you – target a local area and you’ve far fewer rivals to outshine. With the very best local SEO services, reaching the very top of the rankings becomes a much more realistic possibility.
Along with this, there’s the way in which local searches carry a much higher level of purchase intent. More often than not, local searches are carried out with the web user in question having made a purchase decision and is simply looking for a place to spend their money. With capable local SEO services, you can ensure that it’s your brand and your business that stands out above all others.
When combining these benefits, local SEO services stand out as uniquely valuable for smaller and newer businesses in particular. Not only is it much cheaper to invest in local SEO services than to go global, but local SEO services also generally guarantee a much healthier ROI. And as already mentioned, Google and the other major search engines are showing significant preference to those who focus on local SEO services, rather than those looking to take over the world.
Comprehensive Local SEO Services
In order for local SEO services to be successful, they must be implemented in a number of ways and from multiple angles.
Local Website Optimization
For example, one core element in a wider package of local SEO services is optimizing the website for local search. This essentially means engineering your site’s content and performance with much more specific and targeted keywords, in order to bring in the most valuable local traffic.
Local Maps Optimization
Local SEO services must also include strong focus on ensuring your business appears prominently and accurately on popular mapping applications – Google Maps and Apple Maps for example. Along with being able to find your business online, local SEO services are also about making it easy for customers to find you in-person.
In terms of engagement and conversion-rate optimization, it is also important to create and share local-focused content. The more reason you give your local customers to keep coming back for more, the higher the likelihood they will do exactly that.
While it’s always tempting to cast your net as far and wide as possible, doing so often means overlooking the golden opportunities right there at your fingertips.
For more information on our local SEO services or to discuss a free trial, get in touch with our customer service team today.